Glossary

Cloud Computing

What is Cloud Computing?

Cloud computing refers to the delivery of computing services, including servers, storage, databases, networking, software, and analytics, all over the internet (“the cloud”) instead of using local servers or personal devices. It allows businesses to access powerful technology and scale resources on demand without significant upfront investment in hardware or infrastructure.

Why Cloud Computing Matters in Sales and Marketing

Cloud computing enables sales and marketing teams to leverage advanced tools and platforms efficiently. For example:

  • CRM Systems: Cloud-based customer relationship management platforms like Salesforce or HubSpot allow teams to manage leads, track interactions, and automate workflows from anywhere.
  • Marketing Automation: Cloud solutions power email campaigns, social media scheduling, and analytics, streamlining operations and improving targeting.
  • Collaboration: Teams can work in real-time across locations, sharing documents, dashboards, and insights instantly.
  • Scalability and Cost-Efficiency: Businesses can scale their technology usage up or down depending on demand, paying only for what they need.

Key Characteristics of Cloud Computing

  • On-Demand Access: Services are available when needed, with minimal setup.
  • Scalable: Resources can expand or shrink depending on workload.
  • Managed Infrastructure: Providers maintain servers and security, freeing teams to focus on core business.
  • Accessibility: Accessible from any internet-enabled device, supporting remote and hybrid work.

Examples of Cloud Computing

A marketing team uses a cloud-based automation platform to send personalised email campaigns to thousands of leads, track engagement metrics in real time, and automatically adjust strategies based on analytics, all without installing software locally.

Cloud Computing in Summary

Cloud computing is the backbone of modern digital operations, allowing sales, marketing, and business teams to innovate faster, collaborate seamlessly, and access enterprise-level technology without enterprise-level infrastructure.