Manage all your social networks, schedule posts, engage with your audience, and analyze performance – from one unified platform.
Zoho Social makes social media content planning effortless. From a single interface, you can schedule posts across multiple platforms – Facebook, Twitter (X), Instagram, LinkedIn, and more – tailoring each post for the channel. Use the content calendar to get a clear view of all your scheduled and published posts. Drag-and-drop to reschedule content, or use the SmartQ feature to have Zoho Social suggest the best times to post for maximum engagement. Whether you’re posting immediately or queuing up a month’s worth of content, Zoho Social helps you stay consistent and save time.
Stay on top of all your social media conversations in real time. Zoho Social brings all your network feeds, mentions, comments, and messages into one streaming dashboard. Track brand mentions and keywords to catch important conversations about your company or industry. You can respond to comments and messages directly from Zoho Social – no need to log in to each account separately. For customer inquiries coming through social media, integrate with Zoho Desk to convert those messages into support tickets. With multi-channel monitoring, your team ensures no customer comment or trending topic goes unnoticed.
Zoho Social is built for team collaboration. Multiple team members can work together, brainstorming and drafting posts within the platform. Use the built-in collaboration tools to discuss content ideas or respond to live social posts as a team – you can tag colleagues and share notes on specific posts or conversations. Set up an approval workflow for outgoing content: junior marketers can submit drafts and editors or managers can approve or suggest changes before anything goes live. This ensures brand consistency and quality. Everyone stays aligned with contextual feedback and a clear content pipeline, even if your social media team is working remotely.
Understand how your social media efforts are paying off using Zoho Social’s rich analytics. The platform provides detailed reports and dashboards for all your connected social networks. Track growth metrics like followers and engagement rate over time. Dive into post-level stats – see which posts drove the most likes, shares, comments, or clicks. You can even analyze audience demographics and peak activity times for each network. Zoho Social’s Premium plan allows customizable reports, where you can choose the metrics and visualizations that matter most and even schedule them to be emailed to you regularly. Armed with these insights, you can refine your social media strategy, focusing on content that resonates with your audience.
Zoho Social doesn’t operate in a silo – it connects with other business tools to give you a 360° view of your customer interactions. Notably, Zoho Social integrates with Zoho CRM, so you can link social media interactions to your leads and contacts. For example, if someone engages with your social post, you can add them to CRM as a lead with one click, complete with context of their interaction. Integration with Zoho Desk means any Twitter or Facebook inquiries can be turned into support tickets if they require follow-up. Additionally, Zoho Social offers integrations with Zoho Campaigns and other marketing apps, as well as connections to Slack or Microsoft Teams to send your team notifications of social media events.
In today’s fast-paced environment, you can’t always be at your desk to manage social media – and with Zoho Social’s mobile apps, you don’t have to be. The Zoho Social mobile app (available for iOS and Android) lets you schedule and publish content, monitor mentions, and respond to comments or messages from anywhere. Get push notifications on your phone for new interactions, so you can reply promptly to important engagement. The mobile app also supports collaboration; for instance, you can review and approve scheduled posts while you’re on the move. Whether you’re at an event live-tweeting or simply away from your computer, Zoho Social ensures you stay connected and in control of your social media presence 24/7.
Zoho Social’s capabilities can be further extended via Zoho Marketplace and built-in integrations. For instance, you can integrate Canva with Zoho Social to create stunning graphics on the fly while composing posts. Connect Zoho Social with YouTube to manage your video content alongside other channels. If you run webinars or live events, Zoho Social ties into Zoho Webinar and Eventbrite, helping you promote events and track engagement from a single dashboard. The platform also supports integration with Slack or Microsoft Teams, so your team can receive instant alerts on a channel when there’s a spike in social activity or a high-priority mention. By plugging into these additional tools, Zoho Social becomes a central hub for not just managing but also amplifying your social media marketing efforts.
Zoho Social is a social media management tool designed for businesses and agencies to manage their social media presence in one place. If your company has profiles on multiple social networks (like Facebook, X (Twitter), Instagram, LinkedIn, etc.), Zoho Social helps you schedule posts, monitor engagement, and analyze results centrally. It’s an ideal solution for UK small to medium businesses that want to grow their online presence, as well as marketing agencies that handle social media for multiple clients. By consolidating publishing, monitoring, and reporting, Zoho Social saves you time and ensures you have a cohesive strategy.
Yes, scheduling is one of Zoho Social’s core features. You can create and schedule posts for all your connected social media accounts. The platform supports scheduling for Facebook pages, Instagram (including direct publishing for business profiles), X (formerly Twitter), LinkedIn profiles and pages, and more. You simply compose your post (you can customize the message for each platform if needed), choose the date and time for each network, and Zoho Social will automatically publish as scheduled. There’s also a handy calendar view where you can see and manage all your scheduled posts, and a Bulk Scheduler if you want to upload or create many posts at once (great for planning a content calendar month in advance). This way, you can maintain a consistent posting schedule even outside of normal business hours or when you’re on holiday.
Absolutely. Zoho Social provides a comprehensive analytics module. You can track key performance indicators for each social channel – things like follower growth, post reach, engagement (likes, comments, shares), click-through rates, and more. The platform offers ready-made reports such as Overview reports (summarizing your performance on all networks) and detailed reports per network. If you opt for the Premium plan, you get access to custom reports where you can choose specific metrics and even compare performance across date ranges or social channels. These analytics help you understand what content resonates with your audience, the best times to post, and how your social media efforts are contributing to your business goals. All reports can be exported or even scheduled to be emailed to you or your team, making reporting a breeze.
Yes, Zoho Social includes integrations that make your social media data more useful across your business. The most notable is the Zoho CRM integration – when enabled, you can convert social media interactions into CRM leads or contacts. For instance, if someone tweets at your company expressing interest in a product, you can add them as a lead in Zoho CRM directly from Zoho Social and follow up appropriately. Similarly, Zoho Social’s Zoho Desk integration allows you to create support tickets from social media messages or posts (useful for when customers ask for help via social). Additionally, Zoho Social can integrate with tools like Zoho Campaigns for syncing contacts, or use Zapier to connect to hundreds of third-party apps. These integrations ensure your social media efforts are not isolated – they feed into your sales pipeline, customer support workflows, and overall marketing strategy.
Svennis Cloud Solutions provides end-to-end assistance for businesses adopting Zoho Social. If you’re new to the platform, we’ll start by understanding your social media strategy and goals. Our team will then set up Zoho Social for you – connecting all your social accounts, configuring your content calendar, and setting up brand keywords to monitor. We can also integrate Zoho Social with your Zoho CRM or Desk, so your social leads and tickets flow smoothly into those systems. Beyond technical setup, Svennis offers training for your marketing team on best practices: how to craft engaging posts, interpret analytics, and use features like the Bulk Scheduler and collaboration tools. If you don’t have the resources to run social media in-house, we even offer managed services where our experts can help create and schedule content on your behalf. Ultimately, our goal is to ensure UK businesses harness Zoho Social effectively to boost their brand online – while saving time and seeing real, data-driven results from social media.