Digital Transformation is the strategic integration of digital technologies across all areas of a business to fundamentally change how it operates and delivers value to customers. It goes beyond simply adopting new tools and focuses on rethinking business models, processes, and customer experiences in the digital age.
Digital transformation often includes automating workflows, using data-driven insights for decision-making, and implementing technologies such as artificial intelligence (AI), machine learning (ML), cloud computing, and CRM automation. The goal is to improve efficiency, enhance customer engagement, and unlock new growth opportunities.
In sales and marketing, digital transformation means moving from manual, siloed operations to connected, automated systems. Examples include: