Email Marketing Automation is the use of software and technology to automatically send targeted, personalized emails to leads, customers, or prospects based on their behaviour, preferences, or lifecycle stage. Instead of manually sending emails one by one, automation enables businesses to deliver timely and relevant messages at scale, improving engagement, conversions, and customer retention.
Email marketing automation relies on workflows and triggers. For example, a workflow might automatically send a welcome email when someone subscribes to a newsletter, follow up with a product recommendation based on past purchases, or re-engage inactive customers with a special offer. These actions are powered by user data, segmentation, and behavioural tracking.
In today’s competitive digital landscape, consumers expect relevant and timely communication. Email marketing automation helps businesses meet these expectations while increasing efficiency and driving measurable ROI. We recommend checking out Zoho Campaigns.