A comprehensive event management platform that helps businesses organise in-person, virtual, and hybrid events effortlessly.
Coordinate every aspect of your event from a single interface. Zoho Backstage offers a drag-and-drop event website builder to showcase agendas, speaker profiles, and venue details in a professional way. You can set up online registration and ticketing easily – including multiple ticket types or packages – and track registrations in real time. Manage sessions, speakers, and sponsor proposals within the platform, ensuring nothing falls through the cracks. The system also handles check-ins and badging, making on-site registration smooth and hassle-free for both your team and your attendees.
Monetise your events without losing revenue to fees. Zoho Backstage’s built-in ticketing supports multiple pricing tiers and discount codes while charging 0% commission on ticket sales, meaning UK event organisers keep 100% of their ticket revenue. Attendees can pay in their preferred method using support for global payment gateways, with funds deposited directly to you. Instant payout reporting helps you stay on top of sales. Plus, you can embed ticket purchase widgets on your website or social media, making it convenient for attendees to buy tickets and for you to boost sales through every channel.
Maximise your reach with Zoho Backstage’s omni-channel promotion tools. Create a buzz for your event using customizable email invitations and campaigns, and schedule social media announcements. The platform provides affiliate marketing tools so you can set up referral programs or promo codes, turning partners and attendees into event promoters. Your event website comes with SEO-friendly pages for the UK market, helping people discover your event via search. Additionally, Zoho Backstage integrates with other Zoho marketing apps and Google Analytics, so you can track campaign effectiveness and optimize your outreach strategy to drive higher attendance.
Deliver a rich attendee experience that keeps people engaged. With Zoho Backstage’s mobile app for attendees, participants can view the agenda, create personalised schedules, and receive real-time updates. During sessions, engage the audience with live Q&A, polls, and surveys, whether they’re attending on-site or virtually. Zoho Backstage provides networking lounges and discussion channels where attendees can interact with each other, fostering community building beyond the stage. Gamification features (like badges or points for participation) and AI-powered matchmaking help connect attendees with similar interests or recommend relevant exhibitors to visit, enhancing the networking value of your event.
Easily manage sponsors and exhibitors to maximise their ROI and your event revenue. Zoho Backstage lets you create dedicated sponsor pages on your event site to showcase sponsor logos, profiles, and offerings. You can assign sponsor tiers and deliver benefits like featured placements or speaking slots. For expos and trade shows, the platform includes exhibitor management tools: an interactive floor plan to allocate booth space, an Exhibitor Portal for managing their information, and even a Lead Retrieval app so exhibitors can capture visitor details at their booth. By streamlining sponsor/exhibitor coordination and providing them analytics on engagement, you build strong partnerships that will support future events.
Measure event success with real data. Zoho Backstage provides comprehensive event analytics – track ticket sales, attendee turnout, session feedback, and engagement levels through dashboards and reports. Monitor which marketing channels drove the most registrations or which sessions were most popular. After the event, you can automatically send out surveys for attendee feedback and compile insights to improve future events. All of your event data (registrants, leads, attendee activity) can be synced with Zoho CRM and other tools for seamless follow-up by your sales or marketing teams. By having end-to-end visibility – from promotion to post-event follow-up – you can demonstrate ROI and continually refine your event strategy.
Zoho Backstage is part of the Zoho ecosystem, ensuring smooth integration with tools like Zoho CRM (to convert attendees into leads), Zoho Meeting (for webinars), and Zoho Analytics (for custom reporting). By choosing Zoho Backstage, UK event organisers can modernise their event processes, increase attendee satisfaction, and gain a competitive edge in delivering engaging events.
Zoho Backstage is an all-in-one event management software for planning, promoting, and executing events of any size. It provides tools to build event websites, sell tickets, manage agendas, and engage attendees through apps and interactive features. By consolidating everything on one platform, it eliminates the need for multiple point solutions (like separate ticketing, email marketing, and survey tools). If you’re an event organiser in the UK looking to streamline operations and deliver a more professional experience (whether for conferences, seminars, or trade shows), Zoho Backstage can save you time and help boost attendee satisfaction while maximising your event’s reach.
Absolutely. Zoho Backstage is built to handle in-person, virtual, and hybrid events with ease. For virtual events, it offers an integrated webcasting solution and supports live streaming through tools like Zoho Meeting or Zoom. Attendees can join sessions online via the web or mobile app, participate in Q&As and polls, and network through virtual discussion channels. For hybrid events, Zoho Backstage merges the physical and virtual experiences by synchronizing agendas and audience engagement tools, ensuring attendees on-site and online both have full participation. This flexibility means you can pivot to virtual formats or host hybrid conferences without needing a separate platform.
Zoho Backstage includes multiple features to keep attendees engaged and interactive. You can use live Q&A sessions and polls during presentations to make your event more dynamic and inclusive. The platform also provides networking lounges and 1:1 chat functionalities, allowing attendees to connect with each other or with speakers/sponsors directly through the event app. Push notifications keep everyone informed about upcoming sessions or announcements. Additionally, Zoho Backstage supports gamification (for example, awarding points or badges for visiting booths or attending sessions) to encourage attendees to explore more of the event. These engagement tools help create a more immersive experience, leading to higher attendee satisfaction and participation.
Yes. Zoho Backstage is part of Zoho’s wider suite, so it integrates natively with other Zoho applications as well as external tools. For instance, it can connect with Zoho CRM to automatically funnel event leads or attendee information into your sales database for follow-up. It ties in with Zoho Campaigns for email marketing, Zoho Meeting/Webinar for virtual sessions, and Zoho Analytics for advanced reporting on your event data. You can also integrate with third-party services like payment gateways (for ticket sales) or marketing tools via APIs and webhooks. Svennis can assist in building any custom integration you need, ensuring Zoho Backstage works seamlessly with your existing tech stack (e.g., your CRM, email newsletter, or CMS).
Svennis Cloud Solutions is a UK-based Premium Zoho Partner with deep expertise in implementing Zoho Backstage for businesses and event organisers. By partnering with Svennis, you gain localised UK support and guidance through every stage of your Zoho Backstage journey. We ensure your event management solution is tailored to your needs – from configuring the ticketing setup, agendas, and user roles to designing a branded event website that reflects your organisation. We also handle all the heavy lifting like data migration (importing attendee lists or past event data), integrating Zoho Backstage with your other systems (CRM, marketing, etc.), and providing training to your staff. With Svennis, your implementation is faster and smoother, and you have experts on hand to help you get the most out of Zoho Backstage, including best practices for increasing attendee engagement and ROI on your events.
Our implementation approach is consultative and phased to ensure success: