An all-in-one marketing platform designed to centralize and streamline all your marketing efforts. Designed for your marketing teams.
Modern marketing is a team sport that involves content creators, campaign managers, social media strategists, and more. Zoho Marketing Plus helps keep your marketing team aligned and collaborating smoothly. The platform provides a unified workspace where everyone can see the status of campaigns and who’s responsible for what. For example, the unified Marketing Calendar in Zoho Marketing Plus allows you to plan out all your campaigns (email blasts, social posts, events, etc.) on a shared timeline. Each team member gets the right level of access – so your social media manager can focus on scheduling posts in Social, while your designer can upload creative assets to the library, and a campaign lead can oversee the whole plan on the calendar.
Your audience is spread across various channels: email, Facebook, Twitter, LinkedIn, Instagram, webinars, perhaps even SMS. Zoho Marketing Plus lets you plan and execute omnichannel campaigns from one place, ensuring a consistent message everywhere. You can create an email campaign, schedule social media posts, set up a webinar, and launch a customer survey all within the suite. Instead of hopping between separate tools and trying to coordinate timing manually, Zoho Marketing Plus provides a dashboard to run it all.
Knowing what’s working and what’s not is key to optimizing marketing spend. Zoho Marketing Plus comes with robust analytics and reporting built-in. Because all your campaign data flows into one system, you can easily track KPIs across channels in one view. The platform provides dashboards showing email open/click rates, social media engagement, lead conversion, website traffic, and more, both per campaign and overall.
Zoho Marketing Plus features a powerful content and asset management system that serves as a centralized hub for creating, collaborating, and organizing all marketing materials. You can draft and co-author content, whether email copy, blog posts, or social creatives, with real-time version control, in-line comments, and @mentions to streamline the review and approval process. Its brand asset library ensures all files like brand guidelines, presentations, and sales collateral, are stored in one accessible, searchable location; assign user roles, set permissions, and even share externally with password protection when collaborating with outside partners.
Effective marketing meets customers with the right message at the right time. Zoho Marketing Plus helps you achieve this through marketing automation tools that personalize engagement at scale. You can build automated customer journeys using a drag-and-drop journey builder (part of the Marketing Automation module). For example, create a workflow: when someone downloads an e-book from your site, they automatically enter an email nurture series. First an immediate thank-you email, then a follow-up offer two days later, and perhaps an invitation to a webinar after a week if they clicked the offer.
For many UK businesses, keeping marketing spend efficient is a top priority. Zoho Marketing Plus includes features to manage your marketing budgets and track ROI on your campaigns. You can set budgets at various levels: overall quarterly marketing budget, campaign-level budgets, or even channel-specific budgets. The platform provides a Budgeting Dashboard (sometimes called the Budget Board) where you input your planned spend and then log expenses, and it visualizes how you’re pacing against those budgets. For instance, if you budgeted £5,000 for a Google Ads campaign and you’ve spent £4,000 so far, the system will show that you’re at 80% spent and perhaps estimate if you’ll under or overshoot by campaign end.
Zoho Marketing Plus is designed to work not just as a standalone suite, but as part of a larger ecosystem of business tools. It integrates seamlessly with Zoho CRM and other Zoho applications, as well as numerous third-party platforms, to ensure your marketing data and other systems stay in sync. For example, connecting Zoho Marketing Plus with Zoho CRM means that leads captured through marketing campaigns can flow directly into your sales pipeline. Your sales team can see a lead’s engagement history (emails opened, webinars attended, etc.), and conversely, your marketing team can use CRM data (like deal stage or customer segment) to trigger targeted campaigns.
Zoho Marketing Plus is a unified platform that combines nine marketing-related Zoho applications into one suite. It includes: Zoho Campaigns (for email marketing and SMS campaigns), Zoho Social (for social media management across multiple networks), Zoho Survey (to create and distribute surveys for feedback), Zoho Marketing Automation (journey builder for lead nurturing and workflow automation), Zoho Backstage (event management for conferences, trade shows, webinars), Zoho Meeting (webinar and online meeting tools, integrated for virtual events), Zoho PageSense (website optimization, A/B testing, and visitor analytics), Zoho Analytics (marketing analytics and BI dashboards), and Brand Studio (a central brand and user management console) – all under one umbrella. Essentially, every tool you need to plan, execute, and analyze marketing campaigns across channels is part of Marketing Plus, pre-integrated and accessible with one login. This eliminates the need to purchase separate software for email blasts, social scheduling, etc., making it incredibly convenient for a busy marketing team.
Yes, absolutely. Zoho Marketing Plus is designed to be used by companies of all sizes – from startups and small businesses to large enterprises. For a UK small business, Marketing Plus offers an affordable way to get enterprise-level marketing capabilities. You can start with just one marketing user (even if that’s a one-person marketing “team”) and a modest contact list, which keeps the cost very low compared to big-name marketing clouds. The interface is user-friendly and doesn’t require technical expertise to get started – there are intuitive drag-and-drop editors and templates for emails, social posts, and landing pages. As your business grows, Zoho Marketing Plus scales with you: you can add more users, contacts, and functionality (it’s the same platform used by bigger companies, so you won’t outgrow it easily). Additionally, small UK businesses will appreciate that Zoho provides lots of learning resources and support. There’s also the fact that Zoho Marketing Plus unifies many tools – this simplifies your tech stack (less to learn, less to maintain). So even if you’re a solo marketer or a small team, you can efficiently manage multichannel campaigns without needing a large staff or budget.
Yes. Zoho Marketing Plus apps have native integrations with Zoho CRM, creating a seamless flow between marketing and sales. When integrated, leads and contacts can sync between CRM and marketing apps, so your systems get to work with the same data. This means, for example, that a lead captured via a landing page or Facebook Lead Ad can automatically appear in Zoho CRM for your sales team to follow up. Likewise, you can use CRM fields (like industry, deal stage, etc.) to create segments and personalized campaigns. In addition to Zoho CRM, you can connect with other Zoho apps (Projects, Desk, etc.) through the Zoho ecosystem if needed. For third-party systems, Zoho Apps provide APIs and support integrations through connectors and tools like Zapier. Many common integrations include linking with Google Analytics, syncing contacts from Salesforce or HubSpot CRM (if you use a different CRM), connecting webinar platforms like Zoom or GoToWebinar (though Zoho Meeting covers webinars natively), and integrating with e-commerce platforms (through Zoho’s Commerce or custom API work) to import purchase data for better targeting. If you’re using a CMS like WordPress, there are plugins/embeds to capture form subscribers into Zoho directly. In short, Marketing Plus is flexible. It can fit into your existing technology, allowing you to leverage data from other systems and maintain a single customer view across tools.
Zoho Marketing Plus is built with compliance in mind, which is vital for UK and EU businesses. The platform includes features to manage subscriber consent and preferences – for instance, you can set up GDPR-compliant sign-up forms that capture explicit consent (with consent timestamp and IP) for communications. It also allows you to categorize contacts by consent type (e.g., email consent given, SMS consent given) and honor those preferences in your campaigns. Every marketing email sent via Zoho Campaigns (within Marketing Plus) automatically includes an unsubscribe link and you can include a Manage Preferences link for subscribers to adjust what they receive. Zoho’s systems are fully GDPR compliant from a data handling perspective; Zoho’s EU data centers (e.g., in the Netherlands and Ireland) can be used to store EU/UK customer data, and Zoho has signed the required Data Processing Addendums. On the platform security side, Zoho employs encryption and stringent security protocols to protect your contact data. Only authorized users on your team can access the contact lists (with role-based permissions if, say, you want only certain people to export data). Zoho also provides audit logs, so actions like importing or deleting contacts are recorded. In summary, Zoho Marketing Plus provides the tools to run compliant marketing – and as long as you use those tools properly (obtain consent, honor opt-outs), the platform will support your GDPR compliance efforts. Svennis, as a UK Zoho partner, can also assist in configuring your Marketing Plus account for compliance (for example, setting up double opt-in processes or advising on privacy policy placement in forms).
Yes. Zoho Marketing Plus includes a component called Brand Studio which allows you to manage multiple brands within the same account. Each brand gets its own workspace, with separated contact lists, campaigns, assets, and social channels. This is useful if your company operates distinct brands with different audiences, or if you’re a marketing agency managing campaigns for multiple clients. For example, a digital agency in the UK could run Brand A and Brand B inside one Zoho Marketing Plus account – users can switch between brand workspaces, and data is kept separate (no risk of sending Brand A’s newsletter to Brand B’s list by accident). You can also invite collaborators who only have access to specific brands. There is a small additional cost per extra brand (as mentioned in pricing), but it’s far more convenient and cost-effective than having completely separate subscriptions for each brand. Each brand can have its own sending domain/email setup, social media integrations, and custom reports. Furthermore, Brand Studio provides an overview dashboard where you as an admin can get a high-level look at all brand performances in one place. In short, Zoho Marketing Plus is multi-brand capable – it’s like having multiple marketing hub accounts under one roof – making it a great choice for agencies or multi-brand companies looking to consolidate tools.
Zoho provides a range of support resources for Marketing Plus users, including an online knowledge base, community forums, and email support. They also have guided setup wizards for connecting things like social accounts and verifying your email domain for sending. However, as a Zoho Premium Partner, Svennis Cloud Solutions goes a step further in ensuring you succeed with Marketing Plus. We offer onboarding packages where we help configure your account tailored to UK marketing practices (for example, setting up UK-specific email templates, linking your company’s social media, and ensuring compliance settings for GDPR). We can train your team on how to use each module effectively – whether it’s how to design an email that gets delivered (avoiding spam filters) or how to interpret the analytics dashboards. Post-implementation, we provide ongoing support services: you’ll have local UK-based support contacts who can answer questions or troubleshoot issues (for instance, if an Instagram integration breaks due to API changes, we help resolve it quickly). We can also assist with advanced needs like template design, automation strategy, or data integration. Essentially, we are your partners in making sure Marketing Plus delivers value – from initial setup to running campaigns optimally and continuously improving results. Our goal is to shorten your learning curve and help you achieve measurable marketing improvements faster than if you were navigating the platform alone.
Successfully leveraging an integrated marketing platform requires both technical know-how and marketing savvy – and that’s exactly what Svennis Cloud Solutions brings. We are an officially certified Zoho Partner in the UK with deep experience across the Zoho suite. When you partner with us for Zoho Marketing Plus, you get the benefit of our local market understanding (we know UK marketing trends, compliance requirements, and what resonates with UK audiences) combined with our Zoho product expertise. We’ll work with you to craft a marketing solution that fits your unique business goals: from designing automated customer journeys that reflect how UK customers typically engage, to setting up meaningful KPIs in the analytics. Our team will handle the heavy lifting of technical setup – integrating your CRM, importing your existing contact databases from other tools, and ensuring your email sending domains are authenticated for high deliverability. We also help create initial campaign templates (email designs, social post schedules, etc.) aligned with your brand, so you hit the ground running. Most importantly, we provide hands-on training and continuous support. Marketing teams often wear many hats, so we make sure you’re comfortable using the platform efficiently, and we’re just a phone call or email away when you have a question or a new need. By choosing Svennis, you essentially gain a long-term partner: our mission is to help your marketing team drive better results – higher engagement, more leads, greater ROI – using Zoho Marketing Plus as the engine. We’ll stay by your side with best practices and creative solutions as your business grows and marketing needs evolve.