Launch customer loyalty programs (points, rewards, VIP tiers) and affiliate marketing campaigns in one unified system.
Transform one-time buyers into loyal customers by implementing a flexible points-based loyalty program. Zoho Thrive lets you define custom tasks or actions that earn points – for example, making a purchase, subscribing to your newsletter, or following your social media. Customers accumulate points in their account which can be redeemed for rewards like discounts, freebies, or exclusive perks. You can also set up VIP tiers (e.g. Silver, Gold, Platinum) with threshold points or spending levels. Higher tiers can unlock special benefits such as birthday gifts, priority support, or early access to new products. All of this is managed easily in Zoho Thrive’s dashboard, where you can adjust point rules or rewards at any time.
Boost referrals and word-of-mouth sales by running your own affiliate program with Zoho Thrive. The platform enables you to recruit affiliates (partners, influencers, or even happy customers) who earn commissions for bringing you new business. Each affiliate gets a unique referral link or coupon code to share. You can define commission structures – for instance, a percentage of the sale or a fixed bounty for each conversion. Zoho Thrive tracks every referral in real time, so you’ll see exactly which affiliate generated which sale and how much commission is owed. You can even create multiple affiliate campaigns, set up tiered commission rates for top performers, or offer bonuses when affiliates hit certain targets.
Zoho Thrive works seamlessly with your existing sales channels and websites. It offers out-of-the-box integrations with popular e-commerce platforms like Shopify, WooCommerce, Wix, and Zoho Commerce. This means you can connect Zoho Thrive to your online store in just a few steps – once connected, customer purchases and actions on your site automatically flow into Thrive for points calculation or referral tracking. The platform also provides a customisable loyalty widget that you can embed on your website or customer portal, allowing users to check their point balance, available rewards, and referral links. Additionally, Zoho Thrive integrates with Zoho CRM and Zoho Campaigns, so you can sync customer data and coordinate your marketing communications.
Beyond points and commissions, Zoho Thrive helps you actively engage customers and turn them into brand advocates. The system includes features for collecting customer reviews and testimonials, which you can incentivize through the loyalty program (e.g. reward points for writing a review or referring a friend). By gathering positive reviews, you bolster your brand’s reputation and SEO, attracting more prospects. Zoho Thrive also supports targeted promotions for loyal customers – for example, you can send exclusive offers to your VIP tier members or launch double-points events during holidays to spur more purchases. With built-in email notifications, customers are automatically informed about earned rewards or expiring points, keeping your brand at the top of their mind. Through consistent engagement and recognition, Zoho Thrive helps UK businesses foster a community of happy customers who not only keep coming back, but also enthusiastically recommend your products or services to others.
Make data-driven decisions to refine your loyalty and affiliate strategies. Zoho Thrive provides a unified dashboard to monitor key metrics: track how many new customers came through affiliates, which rewards are most redeemed, and how loyalty program members compare to other customers in purchase frequency or lifetime value. Real-time tracking shows you the activity of participants – from points earned to referrals made – so you can identify your most active advocates. The platform’s program performance analytics reveal trends such as uplift in sales during a points promotion or the ROI of your affiliate payouts. You can even segment data (for example, see how your UK customer segment engages versus other regions) to tailor your programs accordingly. By continuously analysing these insights, you can fine-tune reward rules, adjust commission rates, or introduce new incentives that best drive customer loyalty and profitability.
Zoho Thrive empowers UK event organisers to go beyond one-off events by building vibrant, branded communities around their audience. As part of the Zoho ecosystem, it integrates smoothly with tools like Zoho CRM, Zoho Meeting, and Zoho Analytics, making it easy to track engagement, reward loyalty, and personalise interactions. With Thrive, organisers can foster ongoing relationships, gamify participation through points and badges, and keep attendees engaged year-round — ultimately turning event-goers into loyal brand advocates.
Zoho Thrive is a platform that combines customer loyalty and affiliate marketing programs in one. It allows your business to reward customers for their repeat business (through points and VIP tiers) and to incentivize people to refer new customers to you (through commissions or referral rewards). By using Zoho Thrive, a UK business can improve customer retention – because loyal customers are given perks to keep them engaged – and simultaneously expand its reach via affiliate partners or referrals. In short, Zoho Thrive helps you increase customer lifetime value and acquire new customers in a cost-effective way, all through a single, easy-to-use system that ties into your sales process.
Yes, Zoho Thrive offers strong integration capabilities. It can connect directly with popular online store platforms like Shopify, WooCommerce, Wix, and Zoho Commerce, so that sales and customer activities on your website automatically sync with your loyalty and affiliate programs. Additionally, Zoho Thrive integrates with Zoho CRM (to pull in customer data or update lead referrals) and Zoho Campaigns (so you can send targeted emails to loyalty members or affiliates). If you use other CRM or marketing tools, you can use built-in connectors or APIs to link them with Thrive. Svennis can assist in setting up custom integrations – for example, if you have a bespoke e-commerce system or a UK-specific payment gateway, we’ll ensure Zoho Thrive works seamlessly with it, so data flows smoothly across your systems.
With Zoho Thrive, you have full control to design how your loyalty points and rewards system works. You define the actions that earn points (such as £1 spent = 1 point, or specific actions like signing up to a newsletter = 50 points). Customers accumulate these points in their account. In the Thrive admin, you set up rewards that customers can redeem once they have enough points – this could be a discount on their next purchase, a free product, a gift voucher, etc. The platform will automatically deduct points when a reward is claimed and can generate unique coupon codes for redemption if needed. You can also set expiry dates for points to create urgency, or run promotions like double points during a sale. Everything is tracked in real time: customers can see their point balance and available rewards via the loyalty widget, and you can see redemption activity in your dashboard. This points-and-rewards system encourages customers to choose your business more often in order to earn and use their rewards, thus boosting repeat sales.
Yes, that’s the key advantage of Zoho Thrive. It is designed to handle both affiliate programs and loyalty programs simultaneously within one interface. You can configure a loyalty program for your customers and an affiliate program for your partners in parallel. The data for both lives in Thrive, and you can easily switch views between your loyalty analytics and affiliate analytics. Having them together is beneficial – for example, you might identify some of your loyal customers who could be invited to become affiliates, or vice versa. It’s also more efficient: rather than juggling one tool for loyalty and another for referrals, Zoho Thrive provides a unified solution. And if you only need one of the two program types initially, that’s fine – you can start with just a loyalty program or just an affiliate program, and expand to the other type whenever you’re ready without needing a new platform. Svennis can help you implement the programs strategically so they complement each other, maximizing overall customer engagement.
Svennis Cloud Solutions is an experienced Zoho Advanced Partner that understands the nuances of deploying Zoho Thrive for UK businesses. When you partner with Svennis, you’re getting more than just a technical setup – we provide consultative guidance on how to structure your loyalty and affiliate programs for success. Our team will help you identify what points system or commission model makes sense for your business goals, configure Zoho Thrive accordingly, and integrate it with your existing sales processes. We handle all the technical work: connecting your e-commerce store, setting up the branded loyalty widget, ensuring GDPR compliance for UK customer data, etc. We also train your marketing and sales team on using the platform effectively – interpreting the analytics, managing affiliate relationships, and updating rewards. Post-implementation, we remain available to support you, whether it’s adjusting the program rules, rolling out new features Zoho adds to Thrive, or troubleshooting any issues. In short, Svennis acts as an extension of your team to ensure your loyalty and referral initiatives not only launch smoothly but also deliver measurable results over time.
We follow a structured approach to get Zoho Thrive up and running optimally for you: