A Digital Maturity Model (DMM) is a framework used to assess how advanced an organization is in adopting digital technologies, processes, and strategies. It helps businesses understand their current digital capabilities, identify gaps, and create a roadmap for improvement.
Digital maturity is not just about having the latest tools, it reflects the integration of digital practices into the organization’s culture, operations, and customer experiences. Companies with higher digital maturity typically exhibit seamless automation, data-driven decision-making, and proactive customer engagement.
Most models divide maturity into stages, such as:
By using a Digital Maturity Model, organizations can benchmark their current state, prioritise initiatives, and strategically invest in technologies and practices that drive growth. It is widely applied in sales, marketing, customer service, and operations to guide digital transformation.